Marketing is an important aspect of running a successful business. The more people are aware of your products and services, the more likely you will be able to expand your business. There are many different ways to market your business from local marketing to online marketing. Companies often spend a significant part of their budget on marketing as it is such an important way to expand a business. With all of the different marketing options, it can be difficult to figure out where to start.
When it comes to marketing, the first thing you should look at is your business objectives and strategies. To run a successful marketing campaign, you need to understand your business environment, business goals, and what strategies you can adopt to meet the the objectives for your business.
The Four Main Areas of Marketing
Marketing has four main areas including product management, marketing communications, channel marketing, and product marketing. Most people are familiar with marketing communications which can include promotion, advertising, branding, and more. Unfortunately, the other main areas of marketing are often overlooked by companies. To create a comprehensive marketing plan that will be successful, all of the main areas of marketing should be considered.
Determining Marketing Objectives
As part of your marketing plan, objectives need to be determined. Your marketing objectives will often come from the strategic objectives of the business. For instance, one of your business objectives may be to generate an additional yearly revenue of $100,000.00. The marketing objective to achieve this could be to generate 1,000 new sales at $100.00 each by launching a new product or entering a new market.
Marketing Strategies and Tactics
Marketing strategies usually outline the general approaches that will be taken to meet your marketing objectives. There are many different types of marketing strategies some of which will be better for certain types of markets than others. Marketing tactics involve a defined set of activities that will be undertaken during your marketing campaign. Marketing strategies are often broken down into different programs including budget, timescale, and success metrics. There are tons of marketing methods that you can try, some of which include the following,
- Close Range Marketing
- Online Marketing
- Viral Marketing
- Cold Calling
- Cause Marketing
- Direct Selling
- Public Relations
- Media Advertising
- Email Marketing
Additional Marketing Tips & Information